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Ad Ops Director
As our business grows, we are expanding our ad operations team to accommodate growth in the business. Roles and Responsibilities: * Manage the day-to-day operations of the department including inventory management, insertion order tracking, billing, availability forecasting, sell-through reporting and on time trafficking of campaigns and campaign performance management * Identify, recommend and oversee implementation of tools and systems that will improve online advertising operations, where relevant * Ensure timely and situation appropriate correspondence related to gathering creative, reporting and issue resolutions * Liaison with advertisers/agencies to oversee proper implementation of campaigns (ad tags, mitigate reporting discrepancies, pixel placement/tracking, etc.) * Document ad operations policies and procedures * Constantly monitor and improve customer satisfaction as it relates to the ad implementation process * Help draft responses to RFP’s for Strategic clients or big buys * Work closely with Technology and Editorial departments to ensure working ad calls on the site; proper page setup to serve all advertising placements on the website * Facilitate and maintain ongoing relationships with third party vendors * Ensure immediate and direct feedback to sales account executives regarding campaign issues or revisions * Attend industry events and participate in IAB forums, AdMonsters and other events/forums around ad operations and new technologies to represent company * Strategic planning for future growth, working collaboratively with Sales Management, Marketing and Editorial departments to plan out revenue maximizing ad revenue opportunities * Assess overall market for online advertising as well as determine best product offerings for each market segment * Create compelling advertising and marketing programs tailored to the needs of clients and prospects * Project manage development cycle of new ad opportunities from conception to launch * Define technical requirements for new ad products (new rotations, new ad units, new technologies with 3rd party vendors) * Define and maintain ad specifications * Develop and implement workflow processes to improve efficiency and accuracy of the department